Can you explain the text on this sporting goods ad?
September 4, 2014 3:12 PM Subscribe
I was shopping for sporting goods online when I came across an image on a retailer's website that baffles me. In order to avoid linking to a commercial site, I've rehosted the image here
. At the side of the image it says: "Sorry for using a picture of a boy. I promise we'll make up for it." Can someone explain why they're apologizing? More details within.
The retailer sells many different brands of goods for both men and women, but this picture was specifically for North Face's Summit series, which has versions of their jackets for both men and women.
My initial interpretation is that the retailer is assuming I'd prefer to see a woman model the jacket instead of a man, which seems rather sexist. Or maybe vaguely homophobic? The only other possibility I can think of is that maybe it's a stock photo from North Face and for whatever reason they only managed to take photos of a male model in this particular jacket, so the apology was intended when the stock photo was shown in the women's section of websites.
Can anyone explain? I'm genuinely baffled.