Who are the experts on retail customer experience?
August 22, 2014 1:55 PM Subscribe
We want to learn all we can about making a customer's experience good (and probably profitable for us) while they are in a store.
Is there a field of study for this? Are there iconic books? Favorite bloggers? Oft-cited research papers?
posted by jander03 to Work & Money (6 answers total) 15 users marked this as a favorite
We have a few hundred physical stores where we sell internet-connected things and optional software that installs on those things.
We're not necessarily looking to understand "customer service" (or are we?). We are looking to understand positive retail experiences.