Bringing Bloggers On Board
July 28, 2014 10:57 AM Subscribe
Please give me guidance on how to find professional bloggers and work with them.
posted by Leontine to Work & Money (4 answers total) 3 users marked this as a favorite
I do marketing communications work for clients, and one client in particular has developed an ongoing need for blog posts. I’ve been writing these posts myself, but for a number of reasons, I don’t feel like this work is the best use of my time. I’d like to outsource these writing tasks. I’m looking for advice on finding and working with a blogger or two on a consistent basis.
The blog topics are fairly general and would require only basic research. Think along the lines of “The history of the Christmas Tree” or health topics like “How to take care of your feet properly.” Length would be about 300-500 words or so. The posts need to flow, make sense and have minimal errors, but they don’t need to be masterpieces. I don't care about SEO keywords or anything. Once they are submitted to me, I’d expect to do a little light editing.
Some areas I have questions about are:
I’ve used oDesk in the past to outsource design work, and I know they have bloggers looking for work on it too. Would platforms like oDesk, Elance, etc. be a good resource for these tasks? I’ve noticed that often writers’ profiles on such sites have a smattering (or worse) of basic grammatical mistakes, and that turns me off. Are there other sites out there that would be better and also blogger specific? Should I look to operate outside of these freelance platforms and just hire direct?
I’m not looking for the cheapest blogger who charges only a few bucks a post. But what can I expect to pay for something of decent quality as described above?
I have it my contract with my client that it’s OK for me to use outside vendors, but I don’t want to advertise the fact that I am using them. Ideally, I wouldn’t want the blogger to use what he or she has written for me for their own portfolio or marketing purposes. Is that a reasonable request to ask? And if a blogger does agree, would it be naive of me to expect them to actually honor that request?
How concerned should I be that the posts turned into me were copied in part or in whole from elsewhere? I've heard of the service Copyscape that cross checks for copied material, and I’ve seen some bloggers for hire advertise that they use this service or another one. What services are out there, and how does this all work?