Need advice for setting up a crowdfunded music festival
June 27, 2014 8:15 AM Subscribe
A group of friends and I have been considering setting up a small music festival around May next year and are trying to get our heads around what we will need to think about, so that we can work out the cost of it all. Extended explanation inside.
posted by heartofglass to Media & Arts (3 answers total) 3 users marked this as a favorite
The idea is to do a boutique-ish, family-friendly, one-day small event with the participation of some local music acts and maybe a couple of indie international acts. Our group of friends includes independent food shop owners who have a pretty big audience, designers, and other folk leading some interesting independent projects.
We need to get a better idea of things like the infrastructure needed to do this, all the way to how to promote it effectively and how to attract a good mix of acts people would want to come and see. We want to understand what makes an independent festival a hit.
In terms of funding, what would make people crowdfund an idea like this? This group of friends have amazing pieces of memorabilia signed/owned by musicians that they are willing to give away as rewards, as well as experiences such as sewing courses, professional BBQ lessons by a chef and so on. But would this be enough to get people to part with their money - I mean, how can you emphasize the idea that people will be funding (what we hope to be) an awesome community-created festival?
As well as individuals, the idea is to get companies to buy into this idea (perhaps using the CSR angle) to get quotas of the crowdfunding campaign in order to bring the international acts. Again, what do marketing execs of big companies want to see as a result of that kind of investment?
About the caterers and other people who would be part of the festival - some of the friends we mentioned above have businesses that sell food, ice cream, independent breweries and so on and would be selling food there. We would like to involve other people like NGOs and so on to do fundraising as well.
About the international musicians - what is the protocol when you invite bands to play in a foreign country? Flights and accommodation are a given, but are you expected to meet all the food & drink expenses too? What sort of lead time do bands need in order to commit to something like this - also, do festivals have a contract to tie in the musicians months in advance?
Since this would be a first festival, there is a lot of goodwill involved, but how can we make this into something that is worth financially speaking?
Some advice from marketing and operations people who have been involved in festival set-ups, sponsored it or book bands for those sorts of events would be much appreciated. Thanks!