How would Don Draper pull this off?
June 25, 2014 2:55 PM Subscribe
If Don Draper were a graphic designer, how would he convince a client that his job was indispensable? Any examples on how he handled condescending clients?
posted by cyrusw8 to Work & Money (10 answers total) 7 users marked this as a favorite
Some clients don't see the value in what graphic designers do. For them it's purely decorative and some of them even joke about designers going to their coloring books for a project. How can designers give themselves an air of prestige, and is there a winning Draperesque pitch that can convince even the most patronizing of clients that graphic designers are not only important, but essential?