Help Building a Gameplan For a Career In Market Research Analysis
June 12, 2014 6:30 PM Subscribe
So, I’ve been doing a lot of thinking about how to land a career in market research analysis. Below are the steps I’ve laid out for myself. Could you tell me if this is a good game plan to get where I want to go?
posted by ggp88 to Education (5 answers total) 2 users marked this as a favorite
1. Take a market research class to see if I like it
2. Get major/minor set up correctly
3. Figure out LinkedIn and how to network
4. Follow the advice from the following link https://www.linkedin.com/groups/How-Break-into-Market-Research-1772348.S.84150355
5. Get an internship in market research
6. Figure out if a masters is needed and if so how to get it
7. Get masters
8. Look for job, using steps 3, 4, 5, and 7 as selling points in my resume.
9. Get job
I’m 25, I’ve never really had a job more serious than a first job kind of job (This summer I’m going to be getting a job at a Dollar General as a sales associate… a job that a 15 year old could do).
I’ve been in college off and on since 2007 trying to find myself and figure out what the heck I should do with my life. Don’t worry though: I was in community college (and paid as I went) up until Fall 2013, which was my first semester at Texas State University in San Marcos under the major of psychology.
Combining my entire college career, I have a GPA of 3.10 with 95 earned hours (hours that are unfortunately all over the place). But just in my time at Texas State University under the major of psychology, I have a GPA of 3.88. I don’t know which GPA counts.
Unfortunately, I have so many random hours that to get a marketing/statistics degree I would have to surpass 120 earned hours, and after you get past 120, you are charged out of state tuition. There is no way I can afford to pay that, so I’m stuck with my major of psychology. My minor right now is in English, which I need to change into something useful. I don’t know whether a minor in statistics or marketing would get me to where I need to be to land a career in market research analysis.
The reason I’m leaning towards market research analysis is because I am good at math (in that I have never gotten less than an A in a college math class - I’ve taken classes in college algebra, intro to statistics, and just last semester, behavioral statistics). I thoroughly enjoyed my sociology class (got an A in that too) but it was a bit on the easy side, so I don’t know if I’d enjoy it as much if I had a boot camp style professor. I research everything that I buy and cross research it, so I think I may have the right mentality to do research. The reason I chose psychology was to understand people and how they think, which is a big component (just not on an individual scale) in figuring out who will buy what and why. Additionally, I have a knack for writing (my writing may not be the best right now as I’m a little tired).
Are these good enough reasons?
A couple of problems/concerns I have about market research analysis.
I’m a little slow. Obviously, I’ve been fast enough to finish my work and get an A in every math class, but I have to work longer and harder than most people, it seems. But this is how I am with everything… I’m just a slow but steady person. I don’t know if it’s a side effect of my high functioning autism or my perfectionist nature, but it’s just a reality of who I am. I don’t know if this will get in the way too much in my job as I’d be working under tight deadlines.
Secondly, what if I burn out? I know it’s a hectic career, and I don’t handle stress too well. I enjoy numbers, formulas, and data because they are always predictable and reliable in a world full of crazy chaos, but I don’t know whether or not I could spend the rest of my life hunched over a computer compiling numbers. I may be able to, I don’t know. I know there is more to the job, but this is the heart of it, correct?
I apologize if that was too long of a question, but I just have a lot to ask and I’m not the best at condensing my thoughts!