Why do polls use "heading in the right direction" vs "on the wrong track?"
October 28, 2005 10:43 AM Subscribe
Why is the polling question framed "Headed in the right direction" versus "On the wrong track?"
posted by Triode to Law & Government (8 answers total)
It seems to me that political polls regularly use the right direction/wrong track question. I know they put considerable effort into not biasing the questions, and the phrasing must be intentional. But the given options don't seem diametrically opposed to me - rather, "direction" is analog and "track" is digital. Furthermore, I see the need for an question to gauge the respondant's overall perception, but why do pollsters use this exact phrase each time, spanning many so many poll topics? Is this a meta-poll question to cross correlate the answers to life, the universe, and everything?