I now have a newfound respect for PR and the rules of engagement. I took your advice and narrowed down my contact list from 800. I'm individually emailing journalists, bloggers and editors, asking them to list us in their calendars or mention us in a blog post. So far I'm not getting any response. This is bad, right?
A ton of thanks, Mefites, for the really helpful advice I received in my last question.
Here are, actually, 4 things I still don't understand:
1) Do the media usually not respond to a listing request even if they plan to list your event? Should I even follow up on listings requests? Is it better to call or email the follow-up?
2) I haven't been including my last name in releases and emails. Does that look bad and/or discourage the press from responding? To be honest, I've been concerned about developing relationships with editors as a PR person since I may find myself pitching to them in the future as a journalist. Also, a couple of volunteers have been helping me email the media and I can't watch everything that goes out with my name on it.
3) I'm still a bit confused about the etiquette of email blasts. Everyone says its spam and yet people use distribution services like PRWeb and PR Newswire to send out multiple releases. See this askme
. Would it make sense for me to use a distribution service to spread the word about a music festival? If so which is the best suited?
4) How do I handle the fact that the festival keeps changing (number of events, performers, etc, cost of festival, etc). Can I just update the Events release on our website (clearly marking it UPDATED) or do I have to call it a CORRECTION each time?
Thanks again for any advice you can offer!