Could any PR or press experts give these 4 a shot?
April 20, 2014 4:11 PM Subscribe
I'm handling PR as a volunteer for a nonprofit for a month. I'm fairly new to dealing with the media. I've read PR for Dummies, looked at online resources and related questions on askme. I found some great stuff, but no answers to these questions.
posted by lillian.elmtree to Media & Arts (11 answers total) 5 users marked this as a favorite
My goal is to get coverage for a recurring massive community-organized event in a large town that's in a big city. It's only gotten local coverage in past years and not much of that.
1) I have about 800 media contacts (print, blogs, radio), none of whom I've ever contacted before. A number of contacts work for the same outlet (Editor, Asst Editor, blogger, etc.) My idea is to email the release via bcc to all 800, then follow up with a few by email or phone. I've read some advice to personalize the emails (which I can't do), or to pinpoint the best person at select outlets and email them individually. What's the best strategy?
2) I thought I'd paste the release in the body and hyperlink to things (our website, FB account, photos, brochure, etc.). I'll also attach the release as pdf. Though I read that some media filter out emails with attachments. Is this true? Is it better not to include the pdf? Alternately, I could also link to the pdf in the body.
3) When I load 3 small pics in the pdf the file jumps to 1.8 MB. Will this irritate my contacts? Is it better to paste the pics in the email or forgo pics in the release altogether?
4) I'm a writer who's terrible at self-promotion but great at talking up other people, so I'm exploring this as a possible line of work. However I just today uncovered a lead that's tells a bigger story than the event, which I wouldn't mind writing for the local section of the city paper. Is there any way this is possible without leaving the PR gig? I'm considering pulling out and getting a replacement so I can write about it as a freelancer, though maybe is it too late? If not, would I then disclose to editors I pitch to that I did PR for it? The Dummies book really confused me on what's acceptable. I'm, of course, serious about doing good journalism.
I hope I didn't ask too many questions. Thanks for any advice you can offer!