Choosing a domain name - descriptive.info or evocative.com?
March 22, 2014 9:11 PM Subscribe
I give regular classes/workshops in my specialty. When I set up my project and the related website last year, I wanted a very straight forward domain name but it wasn't available as a .com so I got .info instead. My SEO is good if you google for it but real people tend to assume that everything is .com so they have trouble remembering/typing in the url. I've picked out a more evocative name that is nicer as a business name but I'm worried that it will be harder for people to find me on the internet. What is the smart thing to do? If I do switch (or try to use both) what is the best way to do that?
posted by metahawk to Computers & Internet (5 answers total) 2 users marked this as a favorite
So lets' assume I teach balkan dancing. When I started out, I couldn't get the equivalent of balkandance.com so I went with balkandance.info. My SEO is good - if you google "balkan dance" my website and another page which links to mine are in the top 5.
The problem is that regular people who have seen my flyer or heard about the workshops have trouble finding my website. Most don't notice the .info or forget to type it in. Fortunately, the .com version (called it
balkandance.com) is a go-daddy placeholder with no real content. At that point, I hope that people will google it then and find me.
So, I've been thinking about switching to a new domain where I can have the .com. I have really good evocative name picked out (equivalent to GracefulFun.com). When I've asked participant which name they like better the vote was 5:2 in favor of the evocative name but those folks don't really know anything about SEO and internet marketing.
1. How much does it help my SEO to have the best descriptor in the url?
2. I'm pretty small time here (less than a dozen people come to my monthly classes) but I do want more people to be able to find me on the internet. How is easy is to rebuild my SEO with a new website, assuming that this is a relatively esoteric specialty?
3. If I do want to switch, what is the best way to do it? Should I keep both (descriptive.info as my main website and evocative.com as a one page portal? If it makes a difference, the actual website is a free weekly site.
4. GoDaddy is happy to help me make an offer for the descriptive.com domain but (a) don't want to reward someone for sitting on it and (b) I don't make enough from sideline to spend any real money on it. I might consider it for <$100 but I assume that the minute I ask the other party will smell $$$$ and ask for much more. Is that assumption right?