How does a mid twenties female BA grad get a job in marketing?
March 10, 2014 12:25 PM Subscribe
How can I increase my chances of getting a lower level marketing position (coordinator, PR, etc)? Bonus marks, walk me through the process as if I'm dumb to see if there's anything I'm overlooking or point me towards resources to help me sound more professional.
posted by Phalene to Work & Money (4 answers total) 2 users marked this as a favorite
I didn't exactly intend for my experience to put me there, but it seems like what I'm qualified to do involves marketing, especially writing and the whole business of web marketing.
* B2B advertising company, moved from sales floor to accounts receivable but also did data entry and research for them
* Marketing internship (traditional methods because public elementary schools booking free performers was their mainstay)
* Marketing research data collection agency call centre- I was data collection quality control and trained people until they had better scores
* Features editor at the school paper- basically proved I could turn out content on schedule
* BA from prestigious university, with a focus on voting behavior and psychology
* Worked as an everything for a year at a digital marketing firm, but really hit my stride as a copywriter/editor- although they also asked me to do sales and web analytics
* Have been doing little fragments of freelance writing as I go- web content, brochure content, etc...
I actually have additional experience as a fairly successful blogger (and social media promoter) and RL community organizer in the BDSM scene- any way to present this or capitalize on it or should I assume if the company is not involved in the adult industry it's better to let sleeping dogs lie?
The things I am finding a problem is that I literally have no idea what an effective application looks like, nor how to go about it- just answering web ads feels like dropping resumes into a well. I have a clinical diagnosis of Aspergers syndrome which means that a lot of "duh!" information for most people doesn't get picked up by me by osmosis and I don't come from a background where this sort of job seems to be on anyone's radar. For example I got told placement agencies will help, but the only ones I can find recruit for call centres so something about my search heuristics are broken.
So please walk me through-
-What should a marketing person have as far as skills, and what should they emphasize?
-What would an ideal application look like and how can I get noticed?
-What should a female marketer wear to an interview?
-How should I present samples of my work to best look professional?
I'm also hampered by the fact that I seem to be a generalist, not a specialist and I'm too early career to have many personal achievements- if I'm being honest "assisted" is the most accurate way to describe my successes- I tends to give valuable input but it's not like I can say I single-handedly designed or lead some initiative. I don't know how to phrase "good team player, I did my bit better than people expected" in a professional but suitably self promoting way.