Emails to volunteers from nonprofit getting flagged as spam.
March 5, 2014 4:03 PM Subscribe
I help manage a small nonprofit that regularly sends out batches of emails notifying people of upcoming opportunities. Either we're experiencing an upward trend in flakes, or some of our messages are being flagged as spam, or banished to a gmail tab. Looking for pragmatic solutions for increasing our (suspected) delivery rate.
Our current workflow:
- Volunteer visits our page, fills out an availability survey.
- Orientation coordinator (orientations@our) sends out notice of orientations to appropriate batch of people. Email is composed in gmail, but sent via our domain SMTP, as bccs.
- Volunteer attends orientation, and is then contacted by a scheduler (scheduling@our)
I know that gmail filtering is a black box, but am wondering about a few things, and am open to all variety of feedback.
- If someone adds orientations@our to their address book, I expect that will increase odds of other address@our emails getting through, worthwhile assumption?
- If we simply post a mailto: link on the confirmation page, and ask people to rattle off a quick "hey" email, will having our domain in their sent email help?
I'm open to all sorts of suggestions. I've never seen a situation where 2 people can effectively share a single address, but that would obviously be a step in the right direction. TIA!