Wanted: Acedemic Studies/Articles on Legal Marketing
February 2, 2014 12:52 PM Subscribe
I'm a solo practitioner and that means I have lots of marketers telling me I need their services. As in, dozens of emails a day, between five and ten calls a week. The sad part is I know I need to step up my marketing, but everyone who contacts just reeks of "scam". I am interested in finding was to get educated about this which don't trigger my scam alert instincts.
posted by bswinburn to Work & Money (4 answers total) 5 users marked this as a favorite
Or at least the stuff I regularly see reeks to me, and that may just be my issue, as a lot of the books I've read on marketing strike the same "hucksterism" note to me.
I want to get out of the cycle where my distaste of marketing and marketeers leads me to avoid marketing and advertising. What I would like is to read some academic papers about legal marketing. Things aimed at the scholarly side where people really try to understand what's going on and are not trying to sell something. A way to educate myself where I feel I'm getting solid information from a disinterested party.
Alas, I have no idea where to look. Can you help guide me to some books/articles/journals which deal with these issues so I can start to build up my knowledge in a way that seems reliable. Articles where they actually ran experiments would be particularly welcome.