Marketing to specific groups : Latino edition
January 16, 2014 8:28 AM Subscribe
Can you share your resources on marketing to the Latino community?
posted by xicana63 to Education (2 answers total) 2 users marked this as a favorite
Hello there, I am working on a number of marketing efforts (B2C) geared toward the Latino community (in the Midwest, if that helps). Can you recommend any resources you found useful in this endeavor? (textbooks, books, market research white papers, blogs..etc?) Thanks!