Where should I go for international mobile research?
December 23, 2013 10:30 AM Subscribe
I work in product marketing for a mobile company. As 2013 draws to a close, I am thinking about strategies for growth in 2014. One big area is ramping up international growth. I am currently in the information gathering phrase. I am reading up a lot on mobile and international markets. I would love to travel and gather information to accomplish the following goals:
posted by pando11 to Computers & Internet (3 answers total)
-Conduct market research (what is the culture? what are the attitudes towards the industry I am working in?)
-Have in person presence (attend major conferences, be available for meetings in person for potential partnerships)
-Assess opportunities (albeit vague, but I truly think being at a place gives you valuable insights about where the culture is going)
My question for the internets: where should I begin as potential countries to go to in respect for mobile usage? More background: I work at an Enterprise SaaS company. Disregard language barrier.
I have two directions I can go in: go to the countries that are most like the U.S.: U.K., Australia, Europe, etc. They have the highest mobile penetration. Or I can go in the opposite direction: go to fast growing countries that have low mobile penetration but huge opportunity for growth: Russia, China, Brazil, etc.
Thoughts are appreciated. I may post on here a few months later with more detailed questions so thank you for reading :)
PS: Length of time is undetermined. Probably at least a month, with a maximum of six months. Would want to go to multiple countries.