Selling ads online
October 11, 2005 10:04 AM Subscribe
My company's website is interested in selling online advertising in the form of banners (no Google AdWords or similar). We want to target medium-large companies/retailers that complement (not compete for) our product line.
In fact, our warranty questionnaire has shown us the percentage interest in complementary types of products that our site visitors/purchasers are interested in. We get lots of qualified visitors but have no experience in selling online ads. Do you know of any *reputable* agencies that handle this sort of thing that could seek out qualified/targeted companies and solicit them? Someone who could also help us correctly price the ads or come up with a rate card, rather than hit and miss due to our inexperience? Any suggestions or personal experiences welcome.
In fact, our warranty questionnaire has shown us the percentage interest in complementary types of products that our site visitors/purchasers are interested in. We get lots of qualified visitors but have no experience in selling online ads. Do you know of any *reputable* agencies that handle this sort of thing that could seek out qualified/targeted companies and solicit them? Someone who could also help us correctly price the ads or come up with a rate card, rather than hit and miss due to our inexperience? Any suggestions or personal experiences welcome.
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My sense is that unless you have a very high-volume website, it may be very difficult to find someone who will work with/for you to tailor the banner ads that appear to be exactly to your specifications (complementary products, not competitors).
posted by WestCoaster at 11:58 AM on October 11, 2005