Is there a name for this (old-school) radio station song modification?
December 5, 2013 12:49 PM Subscribe
Back when radio stations were limited to AM/FM (no satellite, etc) I recall several occasions when individual stations in my area would alter a song if it suited their call letters. For example, WDRQ was referred as "the Q", and whenever they played Rod Stewart's "Maggie May" and got to the line "...or steal my daddy's cue" they'd stutter-repeat the word "cue" so it sounded like "Q-Q-Q". They would do the same with Brownsville Station's "Smoking in the Boys Room" ("the noon bell rings, you know that's my cue"). In a similar vein, whenever CKLW played "Fire" by the Pointer Sisters, in the line "I'm riding in your car, you turn on the radio" the word "radio" was replaced by the call letters "CKLW."
Is there any specific industry term for this practice? (And, if it's not too chat-filter-y, did stations in your area do this with particular songs?)
posted by Oriole Adams to Media & Arts (21 answers total) 8 users marked this as a favorite