How do I bring a product to market?
December 1, 2013 7:34 PM Subscribe
I have a device that I have "invented". It's a simple mechanical heating device with a specific application in the beverage industry. I know how to build it, but how do I actually bring it to market?
posted by special agent conrad uno to Work & Money (13 answers total) 8 users marked this as a favorite
Any inventors here? I would love some advice.
Every bartender that I've explained my device to (and my expected price point) thinks this thing is brilliant. I'm a bartender myself, and I came up with this to solve a problem in the industry.
For what it's worth, this invention consists of three common and easily source components, and a housing. It's basically a modified electric teakettle. I would imagine it is not patentable.
I plan on sourcing the components on alibaba.
A big difficulty will be designing and building the housing. Molded plastic? Stainless steel? What software are these designed in? (CAD, Sketchup?) How do I work with someone to A) design the housing and B) contract manufacture it?
Assembly, branding, and marketing are all things I understand and could get a team for this. I think. Being a niche product, and being a person who operates (and is somewhat known) in this niche gives me access to industry publications, business owners, etc to build grassroots interest.
I have considered Kickstarter; not because I need the money to launch this product, but because it is a potential way to build interest (and the money would ensure a smooth commercial launch, less grassrootsy). Bartenders love to share good kickstarts.
Thanks in advance for the advice!