Reason some American movies open on Thursday instead of Friday?
November 4, 2013 9:02 AM Subscribe
The official release date for the film Thor: Dark World
is Friday, November 8th in America. Yet, my local theater chain and presumably others will have viewings on Thursday, some as early as 8pm. Is there a particular reason for this, besides an attempt to make more money on the initial weekend opening?
posted by Brandon Blatcher to media & arts (7 answers total) 2 users marked this as a favorite