Comments on: What's the original source of this slogan?

Question: What's the original source of this slogan?

Johnny Assay — Thu, 29 Sep 2005 13:47:00 -0800

What actually did "whiten your teeth while you sleep"?

More exactly, what's the original source of this phrase? It's become shorthand in some circles for the extravagant promises made by advertisers, but it occurred to me recently that it had to start somewhere. Was there a product that claimed (accurately or not) to do this?

By: zsazsa

zsazsa — Thu, 29 Sep 2005 13:58:23 -0800

Crest Night Effects? Colgate Simply White Night? I think both used that phrase in their marketing.

By: zsazsa

zsazsa — Thu, 29 Sep 2005 13:58:50 -0800

fixed Colgate link

By: jjg

jjg — Thu, 29 Sep 2005 14:07:50 -0800

What circles would those be? These products seem awfully recent to have already spawned such a shorthand reference.

By: mendel

mendel — Thu, 29 Sep 2005 14:23:38 -0800

I'm not sure it's that old -- there are only four mentions of the phrase in 20 years of Usenet, and they're all from 1996 on.

By: johngoren

johngoren — Thu, 29 Sep 2005 14:28:45 -0800

I want to know what really does whiten your teeth while you sleep, product wise.

By: ThePinkSuperhero

ThePinkSuperhero — Thu, 29 Sep 2005 14:51:01 -0800

Crest Night Effects did really well for me, when I did it every night to the end of the thing. A tip: rub off the stuff in the morning before you brush, or you'll ruin your toothbrush.

By: jozxyqk

jozxyqk — Thu, 29 Sep 2005 16:42:08 -0800

RIMMER: What are you talking about?
LISTER: I'm talking about playing your self-hypnosis tapes all through the night. "Learn Esperanto While You Sleep." "Learn Quantum Theory While You Sleep."
RIMMER: We both got the same benefit.
LISTER: Yeah, neither of us got any sleep.

By: flabdablet

flabdablet — Fri, 30 Sep 2005 08:51:17 -0800

Whatever it is, I'm sure it also beats as it sweeps as it cleans and does not turn pink in the tin.