Which Selling Platform is Best?
June 27, 2013 2:51 PM Subscribe
I am working on a list since 2004 that I think would be salable. It's publicly available contact information for radio, TV, magazines, syndicates, newspapers, book publishers and agents. I'm a freelancer and I originally started it because I wanted to be able to reach these sources to interest them in my content. But I realized it could be a product.
posted by CollectiveMind to Media & Arts (4 answers total)
I've checked other companies that do this. They have staff to keep their lists updated. The subscription costs for access to their lists is around $500/yr and users get to it through search boxes. The problem with search boxes, in my opinion, is that you don't always know what you're looking for, or where it is, so a search box isn't always very helpful. That's especially true if what you're looking for is under a different keyword. I want to provide my list in a simple, searchable, sortable spreadsheet instead. And as I've updated my list, I notice that most of the media contacts haven't changed in the last few years. So even though I can't update it annually, it would stay relatively current for a few years after I distribute it.
But distribution is the issue for me. I don't know how to sell it. I think my options include sending a DVD, or having it on a website behind a paywall, or asking people to subscribe to an app. Mostly, I'm trying to prevent it from being stolen. All three mediums could serve writers and other freelance media people with laptops or smartphones or Ipads trying to find a media contact.
But I've also seen lists that appear to be copied from somewhere else. I course I don't know if they've been hacked, or if somebody in a group bought it once and then shared it with people who shared it with people, etc. Does anybody have any comments or suggestions on which platform strikes the best balance between accessibility and security? I understand somebody could buy it and then create their own SS and distribute it. But I don't want to make it easy for them. I would appreciate any relevant input. Thanks.