Selling Out: Music for Commercials
September 13, 2005 8:15 AM Subscribe
How does one get their music used in TV commercials?
posted by mds35 to media & arts (10 answers total) 5 users marked this as a favorite
I work for a small record label. A few months ago, a retail chain paid us a ton of money to use a very very old song from our back catalogue in a TV spot. After the initial shame of selling out wore off, we realized that this kind of thing could help generate significant revenue and help the label expand.
So now we are planning to send copies of some of our records to advertising agencies. My question is, to whom should we address our packages? To the CD's? To junior creatives? Who usually picks the songs?
Also, any tips from advertising people is much appreciated.