Why does Busted magazine get featured at the front counter?
February 24, 2013 1:01 AM Subscribe
How does Busted
magazine get to be featured at the front counter of stores?
posted by Rich Smorgasbord to Society & Culture (14 answers total) 2 users marked this as a favorite
Busted magazine, for those of you who don't know, is a slim tabloid-style publication consisting almost entirely of mugshots. There are local editions for several U.S.A. cities, with all the people pictured being from that city. Charming, I know, but the larger sleaze aspect isn't what interests me. It's this:
The magazine is placed prominently by the cash register. No other magazine is featured in this way. Not Maxim, not Time, not any scandal sheet. How did it come to get such advantageous special treatment? If the store can be paid to put it up front, why don't other magazines do the same thing? I've seen it at nationwide chains, and I've seen it at small non-franchise places, and it's always there, sometimes pinned up so you can't miss it. How did they swing this special deal? Or is there something about the magazine that makes retailers feature it? Or a combination of these two? Cashiers say it sells like hotcakes, but I'm sure it wouldn't sell so much if it were mixed in with the other magazines. And it's been around a couple years now, so the novelty must have worn off for the people (like me) who bought it once because it was a hoot... but, it's still right up there. So, does anybody have a clue what the deal is?