Help me be less of a marketing noob
January 22, 2013 7:28 PM Subscribe
What resources should I be reading to learn more about marketing?
posted by astapasta24 to Work & Money (7 answers total) 19 users marked this as a favorite
I'm less than 6 months at a new job (my first "real" job out of college too) and I've some how become my company's marketing person, except I don't really know anything about marketing. The extent of my knowledge includes just 1 class I took in college at the business school called "Marketing Strategy" and it seems like what I learned there doesn't cover anything remotely near what I really should know. Even though marketing is nowhere near my job description or job title, I still want to do this well!!
For what it's worth, I'll be needing to market a smallish company to a pretty specific population.
What should I know in order to do this most effectively?? If books are recommended, it'd be great if I can get it in Kindle form or at least find it easily in Hong Kong!