Why does my potato chips not have one less chip in it?
January 10, 2013 6:03 AM Subscribe
Whenever I eat potato chips, I wonder how the exact number of chips (or actaully, weight) was arrived upon. After all, if they put ONE less chip in my bag of chips, I probably wouldn't notice or care, but it would save them hundreds of thousands of dollars (...probably). So my question is - how do product manufacturers decide on the precise sweet spot that gets them the highest revenue without customers dropping off? Why 35 grams and not 34?