Why does my potato chips not have one less chip in it?
January 10, 2013 6:03 AM Subscribe
Whenever I eat potato chips, I wonder how the exact number of chips (or actaully, weight) was arrived upon. After all, if they put ONE less chip in my bag of chips, I probably wouldn't notice or care, but it would save them hundreds of thousands of dollars (...probably). So my question is - how do product manufacturers decide on the precise sweet spot that gets them the highest revenue without customers dropping off? Why 35 grams and not 34?
posted by cdenman to food & drink (18 answers total) 3 users marked this as a favorite