"Pigeon" "Roach" and "Rat" are right out
January 9, 2013 11:54 AM Subscribe
A New York client has asked for a group of names (3 to 6) with which to market some high-end luxury residences in Midtown. The previous theme was "theater" and they'd like something different. The residences are 30+ floors up. Unfortunately the setting is pretty sleek and anonymous. I haven't been to the city in a year and without a theme, my creative fu is completely failing. (Once I have that, the individual names will probably come.) Perhaps you have some ideas? Many thanks.