Business name help
January 2, 2013 11:14 AM Subscribe
Business Names: How similar is too similar?
posted by Abbril to Work & Money (9 answers total) 1 user marked this as a favorite
I am training as birth and postpartum doula and later as a childbirth educator. I am in the process of creating my brand identity and marketing, but I'm stuck at the most basic part...my name!
I want an overall business name/theme that I can then tie in to various aspects of my business and life. Right now I am in love with the business name "Blissful Family" which I could then use as "Blissful Family Doula" and expand with "Blissful Family Education", "Blissful Family Yoga", etc.
Problem: There is already a doula business in my city named "Ottawa Bliss Doula" Is this too similar? Googling shows that Bliss is a word used A LOT by doulas. I don't care about not being original but I don't want to step on toes, legally or ethically.
If it is too close, can you help me come up with some other ideas? I really want to avoid anything cheesy, cutesy, or earthy/granola.