Controlling the message after a post goes viral
December 29, 2012 7:37 PM Subscribe
A stupid and ignorant Facebook post about ichthyosis has gone viral, with over 1 million likes. How do we respond?
posted by QuantumMeruit to Computers & Internet (18 answers total) 1 user marked this as a favorite
I blog about the underlying medical condition, and I'm active with the national nonprofit patient-support organization devoted to this condition.
Today, a post on Facebook went viral (it just hit over 1 million likes). The post apparently appropriated a picture of an affected baby from the nonprofit's website, and put the very unhelpful caption "Please don't ignore!! 1 like = 1 get well soon". The organization has put an official response on its website, and I have written an open letter on my blog. And I'm citing that blog post in my responses.
But there are literally hundreds of responses every minute (it's at over 20,000 comments so far). I don't see any way to step in front of this fire hose.
Even though the picture came from the organization's website, for various logistical reasons, a DMCA takedown notice won't be practical for several days.
Is there any way to get our message out in front of this?