Tourmaline "negative ion" curling iron - bullshit or legit?
December 17, 2012 10:10 AM Subscribe
My wife bought a "Professional Tourmaline Curling Iron". The text on the box has trigger words for me like "negative ion technology", so I am skeptical. Did she get taken for a ride?
posted by starvingartist to clothing, beauty, & fashion (25 answers total) 2 users marked this as a favorite
She was shopping for a Christmas present at a mall, and she passed by a kiosk with a young woman selling these Royale curling irons. The salesperson gave her the hard sell, including a demo, and convinced my wife to buy a $120 curling iron. Here are the pertinent pieces of copy from the package that smell like bullshit to me.
"Tourmaline technology produces negative ions to seal cuticles and repel humidity."
"Negative Ion Technology emits atoms that can stop the growth of bacteria resulting in healthier hair and scalp. Negative ion energy allows smaller water molecules to penetrate into the hair shaft and close the hair cuticle, which is very good for the health and appearance of the hair."
"Tourmalines are a natural source of negative ions and far infrared rays. When tourmaline is crushed and combined with ceramic plates, the heating of the iron causes negative ions to be emitted, resulting in superior styling results."
"Far infrared technology creates electromagnetic waves of energy that penetrate the hair shaft drying the hair from the inside out."
"Nano-silver particles are embedded in the flat iron plates to inhibit bacterial growth. This feature results in cleaner and healthier hair."
On the empirical side of things, her hair stayed curly without product for over 24 hours. She says this is an amazing feat. I wouldn't know. I'm just concerned that she paid $120 for snake oil. Opinions?