Can two logos share one icon?
November 30, 2012 11:36 AM Subscribe
Logo design: is it wrong to use the same graphic / icon in both a corporate and a product logo?
posted by evilmomlady to Media & Arts (9 answers total)
Logo design is not my expertise, but I need some help guiding a client down the right path. Normally I would hire experts and follow their expert advice. But the client has chosen a designer based on a previous personal relationship, and I'm not getting the guidance I'd like from him - his process seems to be basically, "tell us what you want and we'll draw it."
So client is committed to having two logos: a corporate logo, and a product logo. (We've been over this, there are reasons for doing it, and they're not wrong.) Both logos will appear on the website, probably with equal prominence. We'll direct visitors down the "corporate" path or the "product" path.
The company name and the product name are completely different sets of words.
The designer has come up with a batch of first round designs for both company and product logos - many different fonts and a couple of graphic icons to choose from.
Question: The client thinks it will be brilliant to use the same graphic icon in both logos (that is, same icon will appear with the company name and with the product name). I think this is a bad idea but I don't know enough to justify my position. Am I right? If so, why?
Their second favorite choice is to have a different graphic icon for each logo. I believe a better approach is to use the graphic icon in ONE of the logos, and give the other logo just a simple text treatment.
Seeking professional opinions - or point me to resources that address this issue. Google-fu is failing me. I appreciate any help!