I'm an event planner. How do I analyze my events?
Two years ago, my career path sort of naturally flowed into event planning, and I've been keeping my head above water with just Google Calendar/Tasks, many Excel sheets, and many many Post-Its. It occurs to me now that there are probably other resources out there that I should think about incorporating into my arsenal.
Specifically, I would like to have a better way to analyze events after they're over--which events were better attended, which were more viewed on YouTube, with variables sussed out like time of day, topic keywords, and how much spent. I'm picturing something kind of like Mint.com's visual representations. I currently maintain task checklists, projected/actual budgets, and track attendance in separate Excel sheets (out of inertia--I had these handed to me by previous event planner). I also have a Word doc full of event ideas that I've been trying to translate into an Access database in my free time. Oh and I have more Excel sheets full of venues, caterers, etc. Is there a software into which I can dump my event-planning brain?
PS. I don't have a smart phone, and am unlikely to get one, so apps don't help.
PPS. I found this
, to not much avail.