THOMAS FRIEDMAN: Accent neutralization class is very popular in Bangalore today, you know, because you have all ... a whole less sort of sophisticated side of this phenomenon are the call centers. Young men and women basically selling credit cards, tracing your lost luggage on Delta Airlines, and also providing tech support for big American computer companies from IBM to Microsoft and whatnot.posted by John Cohen at 6:01 PM on November 10, 2012
Well, these are all put together in these call centers and when you pick up the phone and dial that tech number, a young Indian answers. But they want to make sure that you're going to understand their accent so they teach them or put them through accent neutralization courses where they learn to roll their R's and to soften their T's.
TERENCE SMITH: We have, in fact, a tape which you've brought back, shot by New York Times television, for a documentary you're working on what will appear on the Discovery Channel with a little clip of what goes on in an accent neutralization class. So let's take a look at it.
INSTRUCTOR: All right, class. I want you to take out your books and I'm going to give you a passage. Remember, the first day I told you that the Americans flat the "tuh" sound. You know, it sounds like an almost "duh" sound, not keep it crisp and clear like the British. So I would not say "Betsy bought a bit of better butter" or "insert a quarter in a meter." But they would say "insert a quarder in the meder," or "'Beddy bought a bit of bedder budder." . . .
TERENCE SMITH: That looks like fun, for one thing, and yet the teacher had ... really had the accent down.
THOMAS FRIEDMAN: She had it down. She also does British accents, American accents. That was actually for a Canadian call center. They were actually working on a sort of flat North American Canadian accent.
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posted by jojobobo at 4:05 PM on November 10, 2012 [3 favorites]