Could selling links harm my blog's ranking?
November 8, 2012 3:15 PM Subscribe
I'm being offered a sizeable chunk of money to add a link to an article on my blog - what potential downside does it have on the way Google sees my site?
I run a tour and most clients find me through the website. It has several pages explaining the services I offer and a blog section where I post interesting stuff I've seen on the streets, or bits of history, or things I find interesting in the city. It's not the focus of the site and doesn't really generate a lot of traffic - the main pages are the Tour and Contact.
I've been offerred a good chunk of money to write a 300 word article which includes a link to their clients page, with an appropriate keyword. I know enough about SEO to know what's in it for them. The link they want to use is related to tourism and wouldn't look hugely out of place, nor do I have faithful, savvy following that I would risk alienating. If I do it, I'll do 4 or 5 although at the moment they're only asking for one.
My question is, what negative effect could this have on my own site? I've spent a fair bit of time building the site up with relevant, unique information in order to improve my PageRank for the main keywords I'm interested in and get a small but not inconsiderable reasonable amount of traffic through organic search - is selling a link or two going to harm that? What potential repercussions, if any, am I not aware of?