There's no such thing as a free lunch...or so I thought.
November 6, 2012 11:45 AM Subscribe
How do cable shows that offer free video podcasts on iTunes make money off of my watching them if no ads are inserted?
posted by lea724 to media & arts (4 answers total)
In a follow-up and slight divergence from this question
posted earlier today, I was wondering:
How do shows (I'm specifically thinking about The Rachel Maddow Show for my question) that offer free video podcasts on iTunes make money off of my watching them?
I don't have a cable subscription and therefore, have started watching the day-after video podcasts from TRMS that are available for free on iTunes. The videos don't have ads in them and the only apparent banner ads on the videos are for MSNBC-related activity.
Why does the show offer this video to me for free? It's not like I'm watching the show via my cable company (and presumably watching commercials) and then going online later to rewatch the episode, but I'm curious. Is it that they're hoping I'll buy RM merchandise...?