Which Business Model should I pursue?
October 30, 2012 12:16 AM Subscribe
Quick and Dirty Business assessment feedback for women who want to lose weight:
I'm trying to get some real market feedback (a focus group of sorts) on which program a potential client would invest in, which they would gain more value from and whether my prices are on target. (Details on the business model inside)
posted by soooo to Work & Money (21 answers total) 1 user marked this as a favorite
I've just registered a domain name with a general business plan in place but while writing out my script/marketing plan I decided to look up Weight Watchers to see how my program would fare in relation to what they offer and their prices.
I really wasn't quite clear on the unique selling proposition for Weight Watchers (it doesn't seem like something worth paying for) and thought my idea would bring MUCH more value to my customers, but became a little torn on two business models: Teaching my clients how to fish or doing the fishing for them.
Here are my options. By the way, since this program would be geared towards women who want to lose weight and sculpt a specifically svelte physique I'd appreciate feedback from those who fit that profile:
Option 1: Teach them how to fish
Provide an online training program of sorts to teach them about the principles of weight loss to achieve their specific goals over the course of 1 or 2 months in the form of 6 to 8 videos. It'd be like a 8 (or however many) step program, So each week members would get an in depth informative video learning about a component of diet/fitness and explaining why they need to do a certain thing, as well as a challenge to implement the things they have learned.
Weight watchers takes the route of 'teaching its clients how to fish' but it appears you are given a TON of information all at once to figure out on your own and I can easily see people being overwhelmed, which would lead to confusion, cheating, and/or giving up).
I would really aim for the videos to be very clear in the principles behind the diet, workout plans, how to construct meals for the week to meet weight loss goal, what to do about plateauing/stalling, staying motivated, etc. and have weekly live group calls to answer questions.. things like this. It'd be like a school to reprogram my clients thinking about food and exercise and I would want to sell the program between $200 and $500
Option 2: Provide the fish on a platter for them: An online coaching program of sorts where we (me and a team) would tailor make a plan for an individual client's weight loss goals and Provide clients with weekly grocery lists, recipes tailored to meet their tastes for all meals for the week and customized workout routines - all of which would change on a weekly basis to prevent their bodies from adapting and slowing results. So they'd have something like a personal dietitian and personal trainer telling them exactly what to do to get the specific results they want. Questions would be answered on a one-on-one basis
I'd want to sell the program on a month to month or package deal (3 months, 6 months, etc.) for anywhere from $40 to $60 per month