Comments on: The Fallacy of "Brainstorming"

Question: The Fallacy of "Brainstorming"

Quisp Lover — Thu, 25 Oct 2012 09:33:36 -0800

There was a study (or maybe it was just an article) that drew a lot of attention some time ago for challenging long-held tenets in the corporate world about brainstorming (e.g. "no idea's too dumb to offer", etc etc). Can anyone point me to it?

I'm sure there've been any number of minor articles and blog pieces on the topic, but this one was pretty authoritative, and was widely passed around when it first emerged.

By: theodolite

theodolite — Thu, 25 Oct 2012 09:36:54 -0800

I bet you're thinking of this New Yorker article from earlier this year.

By: Quisp Lover

Quisp Lover — Thu, 25 Oct 2012 09:45:03 -0800

Thanks. Now if only I didn't have to wait three whole minutes for that....

By: limeonaire

limeonaire — Thu, 25 Oct 2012 19:03:52 -0800

Ah hell, but Jonah Lehrer wrote it, and Keith Sawyer is quoted in it... Caveat emptor.

By: Quisp Lover

Quisp Lover — Sat, 27 Oct 2012 15:56:30 -0800

Wow, great point re: Lehrer, limeonaire, thanks. I hadn't checked the byline.

But I've been googling to figure out what the Keith Sawyer issue is, and come up empty. Can you help?