The Fallacy of "Brainstorming"
October 25, 2012 9:33 AM Subscribe
There was a study (or maybe it was just an article) that drew a lot of attention some time ago for challenging long-held tenets in the corporate world about brainstorming (e.g. "no idea's too dumb to offer", etc etc). Can anyone point me to it?
posted by Quisp Lover to grab bag (4 answers total) 8 users marked this as a favorite
I'm sure there've been any number of minor articles and blog pieces on the topic, but this one was pretty authoritative, and was widely passed around when it first emerged.