The Fallacy of "Brainstorming"
October 25, 2012 9:33 AM Subscribe
There was a study (or maybe it was just an article) that drew a lot of attention some time ago for challenging long-held tenets in the corporate world about brainstorming (e.g. "no idea's too dumb to offer", etc etc). Can anyone point me to it?
I'm sure there've been any number of minor articles and blog pieces on the topic, but this one was pretty authoritative, and was widely passed around when it first emerged.
I'm sure there've been any number of minor articles and blog pieces on the topic, but this one was pretty authoritative, and was widely passed around when it first emerged.
Response by poster: Thanks. Now if only I didn't have to wait three whole minutes for that....
posted by Quisp Lover at 9:45 AM on October 25, 2012
posted by Quisp Lover at 9:45 AM on October 25, 2012
Ah hell, but Jonah Lehrer wrote it, and Keith Sawyer is quoted in it... Caveat emptor.
posted by limeonaire at 7:03 PM on October 25, 2012 [1 favorite]
posted by limeonaire at 7:03 PM on October 25, 2012 [1 favorite]
Response by poster: Wow, great point re: Lehrer, limeonaire, thanks. I hadn't checked the byline.
But I've been googling to figure out what the Keith Sawyer issue is, and come up empty. Can you help?
posted by Quisp Lover at 3:56 PM on October 27, 2012
But I've been googling to figure out what the Keith Sawyer issue is, and come up empty. Can you help?
posted by Quisp Lover at 3:56 PM on October 27, 2012
This thread is closed to new comments.
posted by theodolite at 9:36 AM on October 25, 2012 [3 favorites]