assistant (to the) regional manager?
September 27, 2012 10:00 AM Subscribe
What should my new job title be?
posted by headnsouth to work & money (16 answers total) 1 user marked this as a favorite
Please help this writer-type write a few important words.
I'm in the marketing department of a local financial institution. The department is currently made up of me and my boss, the Asst VP of Marketing. I was brought on as Communications Specialist & I do all the writing for the organization...marketing copy, corporate communications like annual reports and impact reporting, social media, advocacy pieces, communications with our regulator, interviews with grantees/borrowers for success stories, etc. I don't do print buying or a whole lot of media work beyond press releases; we have an education guy who has a regular gig on the local morning news, for example, and that's definitely not me. I'm as behind the scenes as possible.
Up to now we also had a graphics person who was called Marketing Specialist (very hierarchical structure here: outside of branch staff everyone is Representative, Specialist, Analyst, Manager, AVP, VP ... and I'm not an analyst, hence the need for a new title). That person left & will be replaced by an entry-level admin with some graphics skills, and I'll get formalized training in design software (self-taught on CS2 but now have CS6 woohoo!). So production and some design will be officially added to my job, and we'll use an outside agency from time to time on campaigns.
So I need a new job title to go with my new duties and my bump in salary/grade. HR wants "marketing" to remain in the title somewhere and suggested "Marketing Coordinator" but that actually sounds more narrow and like a step down from "Communications Specialist." She's leaving it up to me & my boss, who is traveling at the moment so I get to (over)think about it. I introduce myself to some vendors and others as "Staff Writer" because I don't have to explain it and it includes the corporate communications stuff, but now that won't include the new graphics duties.
If this were a large company then "Project Manager" would make sense but "manager" in this company is a loaded word. I've googled around some but haven't seen anything that sounds right. Can y'all help me come up with some job titles that make sense here? Thank you.