Should I use my name for my business, or make one up?
September 24, 2012 8:25 AM Subscribe
I'm a proposal writer and editor who has decided to go the independent contractor route and set up my own LLC. Should I just use my own name, or come up with some other company name?
posted by Naberius to work & money (4 answers total) 2 users marked this as a favorite
I realize there are a fair number of "help name my company" questions in the record, but that's not quite what I'm asking. I'm trying to decide if I should use my own name - Edward James Olmos, LLC* - or if I should come up with some meaningless name like Blackwater, LLC or Chapel Rock, LLC. (Or maybe something good.)
Just using my name is simple, and I have the domain. It really is just going to be me and a laptop, and this will initially be pretty obvious to clients, so I feel like using some other name may be seen as trying to puff myself up and create a poor impression.
On the other hand, it's not as though I'm well known enough in the field that my name by itself adds any value, and over time I may want to develop the company into areas of business where I would want to have something that does sound like more than one guy and a laptop.
Anybody made this decision in the past? Which way did you go and why?
* No relation.