What should I use in my logo?
August 12, 2005 7:23 AM Subscribe
Problems encountered in designing a logo...
posted by godawful to Media & Arts (9 answers total) 1 user marked this as a favorite
I've been charged with producing a new logo for my company. My remit is vague: has to suggest an association of universities, unity, ideas, learning.
My problem is that I can't think of anything to represent these things other than the horrible cliches of mortarboards, lightbulbs, handshakes etc. I'm just drawing a blank. I feel hamstrung from the start - I want a really good concept to underlie this design, but I just can't get past these images.
If anyone could offer general advice on what a good logo should look like, that would also be a massive help.