Is the BBB still relevant and is accreditation worth it?
September 13, 2012 9:44 AM Subscribe
Can you help me figure out if it's worth $500/year to get my small business accredited with the Better Business Bureau?
posted by mireille to work & money (16 answers total)
Thinking of getting accreditation with the BBB for my small business and trying to work out the cost-benefit stuff. I already have a free listing with the BBB that gives me an A- (the minus is for only having been in business for two years), but it says "THIS BUSINESS IS NOT BBB ACCREDITED" in big text above the listing.
The customers who are likely to see the online listing are the ones that we especially want to reach (their projects typically range from the high 4- to low-6 figures). I have no idea how much cachet the BBB holds among professionals-- is it just a place to complain or does it carry any weight among decision-makers?
Also, here's my super-short list of positives and negatives-- what am I missing or wrong about?
-- "Legitimize" online by being accredited
-- Use of BBB logo on my site
-- Quality backlink to my site (SEO)
-- Will show up in search results for my business name
-- Will have an "A" rating out of the gate
-- Tax deductible
-- Just under $500/year (about $40/month)
-- Potentially opens us up to complaints (but not likely given our customer base) (I can elaborate if necessary)
-- I find the rather aggressive sales calls from the BBB (in frequency, not in content) kind of strange
The cost is the real concern to me here-- if I'm spending $500 I definitely want value for it. Thoughts?