Where do I go now, career-wise?
September 12, 2012 8:08 AM Subscribe
How does one transition out of a career in advertising (non-creative part)? What am I qualified to do?
posted by windbox to work & money (5 answers total) 2 users marked this as a favorite
I have about 2.5 years experience in advertising as a media planner. I'm learning that the field of media planning and buying is just not for me - the meticulous tracking of budgets, campaign performance numbers, billing/invoicing, and other math-related challenges that tend to come with managing multiple media plans is wearing down on my puny, non-mathy brain.
So I am left with a fair amount of knowledge about how the media side of an online advertising campaign is developed and executed, and a solid idea of how online advertising works, but lacking the passion to just crank out media plans/media reports daily. Where else can I go from here? Are there any other careers out there that I can use the skills I've developed?
I do enjoy the big picture, strategic aspects of the job as well as the research (though the research tools I find to be inaccurate and frustrating), just not the extremely extensive planning and execution.
Note: I do not know any programming languages/web design. I do think I am a great writer and strategist, but am horrible at math/numbers/details.
I can not afford to go back to school, nor do I know what I would go to school for.
All suggestions welcome.