Marlboro's new logo. legal? effective?
August 9, 2005 2:07 PM Subscribe
What's up with Marlboro's "alternate" logo?
posted by mosch to grab bag (17 answers total)
There has been a crackdown on tobacco advertising. Marlboro now advertises using a white background with red rectangles in places where using their standard logo is illegal (at least in F1 and WRC racing). Is there any evidence this advertising works, and why is it legal, anyway?
Pics of logo:
Ferrari F1 car w/normal logo
Ferrari F1 car w/alternate logo