Do P&C agents and adjusters love giving referrals to restoration co's?
August 29, 2012 3:39 PM Subscribe
P&C agents and adjusters: are you marketed to by restoration companies (water, smoke, mold, and so on)? Is it helpful or annoying, and do you make referrals?
Thinking of buying a restoration franchise, and it sounds like the key to pulling it off is really just marketing. They say you reach out to insurance agents, who eventually end up directing clients to you when something goes wrong.
Please help me understand if this is difficult to pull off? I've not done much outside/cold sales, but my partner has and he'd be the one in the lead on sales. Is it just a matter of letting agents know that you exist and you guys are happy to hear about us? Or, do you get hit up by 1000 people a day trying to get referrals?
Basically, if we show up to your office with cookies and muffins, and take you out to lunch from time to time (and throw a CE credit seminar every once in a while) are we going to get any business? Or is it much much harder than that?
Yes, I know that buying a franchise has it's drawbacks; I'm mostly interested in discussing the marketing piece for now. We have no experience whatsoever in the restoration industry, and we plan to be honest about that (I've heard it works). I tend to be skeptical by nature... and at the moment I'm questioning their claims about how easy it is to get off the ground.