How to create an effective flyer campaign?
August 1, 2012 7:57 PM Subscribe
How can I start and maintain an effective flyer campaign for a martial arts group?
I am senior member of a non-profit martial arts club, and we’d like to attract more members. We have printed up a bunch of flyers to put up in coffee shops and boutiques around town. The flyers are attractive and simple. Their purpose is to get people to visit our website, and from there people will learn more about our dojo and hopefully take steps to check it out and then join.
So the problem is: How do we get these flyers distributed?
As I said, our group is non-profit, so we have to put them up ourselves. Once I organized a flyering push on a Saturday afternoon. The dojo paid for pizza to entice students to come participate. Turnout was only so-so. We fanned out across different neighborhoods and posted a good number of flyers that day, but I never got the energy to put together another push like this, and no one else took over.
To me it seems to create an impact, we have to keep up with a consistent campaign. After all, flyers get taken down and covered up after a while. I’m looking for advice on how to develop a flyering effort that:
-has a realistic ambitions and is low maintenance
-is well suited for volunteers who have busy lives
-prevents wasted effort (like different volunteers covering the same ground)
-can scale up so more students can hopefully get involved