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Looking for a new name for the company.
July 30, 2012 11:23 PM   Subscribe

Need help naming a small HR development business

I am in the process of coming up with a name for a small company. HR training focused with services like:
English training & testing (business classes for corporate clients)
Prepping businessmen for overseas management programs
Leadership consulting
Self-study online courses

What (I think) sets the company apart:
Home-grown solutions
High quality service
Any suggestions? Even if you don’t have a suggestion, any ideas on tools or resources I can use to help the process would be appreciated.
posted by brappi to Work & Money (5 answers total) 1 user marked this as a favorite
 
We, the people
posted by ouke at 11:30 PM on July 30, 2012


"Vanguard Educational Research"
"Academy Consulting"
"Spearpoint Courseware"
"First Wave Courseware"
posted by XMLicious at 11:51 PM on July 30, 2012


Would be good to have an idea on how you think, in order to suggest the best names. What names have you come up with?
posted by Kruger5 at 4:28 AM on July 31, 2012


A good way to name something is to come up with a few cues to begin with, then brainstorm names under those cues. This way you get a good idea of what you want to emphasis in the new company name e.g. what is the first impression you'd like to convey.

For example, from the information you've given, cues might be

ENGLISH (language)
Albion Business Training (old name for England)
etc

LEADERSHIP
Vanguard (as already put forward)
Polestar
etc

CONNECTING/BRIDGING
Lingua Franca (term for a language bridging between two other languages)
etc

I'd try to put more examples under the above but short on time. But you might get the idea.

p.s. 'high quality service' comes under the umbrella of the minimum you'd expect from any consultant therefore not really a point of difference to build on. Home-grown solutions is more in the right direction if your competitors are not able to compete in this area.
posted by pink_gorilla at 4:49 AM on July 31, 2012


ouke - if only it was French we taught!

Kruger5 - I'm sorry but I can't give that information now.
posted by brappi at 1:51 PM on July 31, 2012


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