How many dollars does it take to change an auto buyer's mind?
July 20, 2012 10:06 AM Subscribe
How much do car companies spend on advertising in the US?
posted by taltalim to media & arts (5 answers total)
I've been doing what I can to learn more about advertising spend and media planning, and I'm really interested to know how much companies spend in any given year. I've been really blown away by the very rough numbers of seen for amount of money spent on advertising, in general (I still have trouble wrapping my head around the fact that the benefit outweighs the cost).
Automotive advertising is a particular area of interest for me, and I'd be interested to know how much the bigger companies (like Ford, Chevy, Honda, etc.) spend to advertise specific models (Focus, Cruze, Civic, etc.). I would guess also that because there are so many people and so many cars in the US, that more is spent there.
Is that true? How much does a given company spend generally, and how much do they spend on particular models? Ranges are fine - is it a couple of million, a couple of hundred million, a couple of billion? Is there a good source to learn more about this type of thing?