Help me sell myself more effectively.
June 29, 2012 8:13 AM Subscribe
Having trouble getting out from under the cloud of my resume. I worked in biotech for five years, and now want to transition into an advertising/design type career. I have the skills to transition, but all my work experience is routed in biotech.. what I am on paper is not what I am capable of in real life.
Cover letters help to offset this, but I find myself wanting to say "sort of disregard my work experience in biotech, and trust that I can do what I say I can do." I do run my own little web design/video production website that has a portfolio, and I do mention this in the cover letters I sent out. But should I be doing this in a drastically different way? Any tips on helping me distance myself from my biotech background? I know I will be successful in advertising/design. I just need to convince companies to give me a shot.
Just some background, I was a market research analyst in biotech with experience in project management and competitive intelligence. I would pretty much transition into any job in the advertising industry from account executive to broadcast producer.