How does email tracking work?
June 28, 2012 3:57 AM Subscribe
We're trying to understand e-mail tracking (Mailchimp etc). It's confusing.
posted by Ricardus to Computers & Internet (16 answers total) 2 users marked this as a favorite
I'd like to track whether people are opening the newsletters we send out, and I understand that this is possible (expected?) nowadays, but the ins-and-outs seem mystifying. We've tried readnotify, but it seems that gmail users, at least, are only counted as having read the email if they click '*Images are not displayed.* Display images below' . And they surely can't be the only email client that doesn't display images by default. Indeed, it seems like messages which include an invisible image full of script would be prime candidates for immediate spamfiltering!
Are there mefites who are happy with their solutions in this area? And what are those solutions?