seeking marketing stats without being marketed to
June 18, 2012 9:57 AM Subscribe
Recommend blogs and/or sites that talk about *effective* advertising/marketing/direct mail without trying to sell me something?
posted by headnsouth to Work & Money (2 answers total) 5 users marked this as a favorite
So this guy's
gone and we're in marketing limbo after a decade of random campaigns, no branding, and near invisibility in our community. It may be a while before a new marketing pro comes on board, so in the meantime I need to learn things like "how best to package a letter and buckslip in a #10 envelope for maximum effect." Minutiae that matters, but that I can't find because no matter how I phrase the query, every google hit is a sales pitch.
has some good big-picture resources which I will dig into if I end up being more than the emergency-panic-go-to-in-a-crisis person, but where can I find the kinds of details I'm looking for?